Influence : Delivered

Find the opinion leaders
Talk to the people who count
Improve your ROI

Marketers

Use our proprietary network analysis software to interrogate the social structure of online networks in order to identify opinion leaders – people who are bridges and connectors within that online community. Talk directly to the people who make a difference for your brand. Amplify your conversation.

Change Leaders

Use our proprietary network analysis software to interrogate the structure of your internal networks in order to identify opinion leaders – people who are bridges and connectors within that community. Talk directly to the people who will determine the success or failure of your programs.

What does it mean to be influential?

Influence Targeting will become the most important targeting approach in marketing. It is entirely complementary to traditional targeting techniques, giving marketers an opportunity to further target their spending beyond demographics and keywords by adding a layer of degree of influence over any population. Certain users will become significantly more attractive than others as the powerful multiplier effect of their opinions is taken into account.

At Social Analytics we have developed the “I-Number” – a representation of any given user’s influence in a community. As the I-Number increases, so does both the degree of influence and the scarcity of users, making high I-Numbers a key audience for any marketing program.

Corporate applications

In the corporate environment social network analysis has many significant applications. It can be used to:

identify key influencers in your organzation to:
- improve adoption of change management programs
- facilitate integration of newly acquired/merged business cultures
identify innovators in network structure as the basis for an innovation/idea strategy
identify key employees, those with many irreplaceable internal or external connections
identify strengths and weaknesses in individuals' internal network structures to aid in evaluation, reward and remedial action
identify opportunities for lead generation

Location Matters

In the world of Social Networks, influence is determined by location in the network. As each communication with a peer provides not only data, but also context and opinion; location determines not only one's ability to locate new information, but also the ability to to filter, and amplify or dampen enthusiasm.

Location Matters

In the simple building blocks of Social Networks above, A and B, although they have an identical number of peers, A and B clearly have different levels of ability to impact opinion and the flow of information.

Contact Social Analytics to learn more about how you can begin using network position to incorporate the influence of your customers, partners, and competitors into your strategies.